Connected TV (CTV) has reached mass adoption, yet its role in mobile user acquisition remains up for debate. For years, CTV was considered a brand awareness channel — effective for reach but often seen as too top-funnel and hard to measure for UA teams focused on installs and return on ad spend. That perception is evolving. As mobile performance channels mature and privacy restrictions limit traditional identifiers, marketers are exploring new ways to drive growth. Advances in cross-device attribution and signal-based optimization now make it possible to link CTV exposure to mobile installs with greater precision. On December 4th, industry leaders from Verve, Dataseat, and Kochava will convene for Making CTV work for UA: From exposure to install — a live strategy session, hosted by
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| # | Наименование новости | Тональность | Информативность | Дата публикации |
|---|---|---|---|---|
| 1 | The CTV performance maturity gap | 0 | 0 | 28-10-2025 |
| 2 | Navigate the CTV shift with smarter strategy, sharper targeting and standout creatives | 0 | 0 | 10-04-2025 |
| 3 | Programmatic and CTV are overlooked by app marketers, BidMatrix’s new UA expansion kit aims to fix that | 0 | 0 | 05-11-2025 |
| 4 | Why smaller apps should rethink TV and connected TV for UA | 0 | 0 | 16-03-2026 |
| 5 | Users are concerned about privacy but still open to sharing demographic and contextual data | 0 | 0 | 08-09-2025 |
| 6 | Diversification takes centre stage in app user acquisition | 0 | 0 | 02-03-2026 |
| 7 | Smadex unveils unique CTV Pause Ads via OpenGlass partnership | 0 | 0 | 24-03-2026 |
| 8 | Turning data into dollars [online event] | 0 | 0 | 07-08-2025 |
| 9 | From ad network to scalable performance ecosystem, EVADAV announces a newly enhanced corporate structure | 0 | 0 | 04-03-2026 |
| 10 | MAU Vegas returns | 0 | 0 | 14-05-2026 |
