There is a vast world outside of walled gardens, and marketers might be leaving users and revenue on the table if they are only focusing on Google and Meta. To help UA marketers uncover opportunities for growth beyond social, BidMatrix has just published their 2025 expansion kit. This is a free, short, visual guide dissecting how to launch and evaluate programmatic and CTV as performance channels, including how to set them up, what to monitor, and when to scale or pause. Inside the kit Channel Fit Matrix: when to use programmatic vs CTV 10‒14 day launch templates with setup checklists, daily checks, and clear go / hold / pause rules Creative and format cheat-sheets: what to produce for programmatic, what to show on-screen in CTV
The post Programmatic and CTV are overlooked by app marketers, BidMatrix’s new UA expansion kit aims to fix that appeared first on Business of Apps.
| # | Наименование новости | Тональность | Информативность | Дата публикации |
|---|---|---|---|---|
| 1 | The CTV performance maturity gap | 0 | 0 | 28-10-2025 |
| 2 | Navigate the CTV shift with smarter strategy, sharper targeting and standout creatives | 0 | 0 | 10-04-2025 |
| 3 | CTV is entering the performance era | 0 | 0 | 18-11-2025 |
| 4 | Most marketers invest in walled gardens at a time when they should be diversifying | 0 | 0 | 03-09-2025 |
| 5 | Why smaller apps should rethink TV and connected TV for UA | 0 | 0 | 16-03-2026 |
| 6 | AVOW’s new OEM playbook opens new growth paths for fintech marketers | 0 | 0 | 09-04-2025 |
| 7 | As app discovery expands to ChatGPT, AppTweak launches AI Visibility for Apps | 0 | 0 | 09-04-2026 |
| 8 | Your essential guide to ASO success in 2026 is here | 0 | 0 | 07-01-2026 |
| 9 | The scaling trap: When bigger UA budgets can break performance | 0 | 0 | 22-06-2026 |
| 10 | Snapchat launches the App Power Pack, a suite of ad formats to help marketers drive app growth | 0 | 0 | 30-10-2025 |
