TV advertising has long been the playing ground of large brands and large budgets. But as connected TV expands, smaller app companies are beginning to evaluate whether these channels can play a role in their growth strategy too. At Business of Apps London 2026, Jessica Gotti, Head of Performance Marketing at Bend, will share a framework for how smaller app teams can approach TV and connected TV without unrealistic expectations. Last week, Jessica met with us for a quick interview to recount her journey into performance marketing and give a sneak peak at what she is preparing for Business of Apps London. Bend is a movement and stretching app designed to help people maintain flexibility and healthy mobility over time. The apps merges visually guided
The post Why smaller apps should rethink TV and connected TV for UA appeared first on Business of Apps.
| # | Наименование новости | Тональность | Информативность | Дата публикации |
|---|---|---|---|---|
| 1 | CTV is entering the performance era | 0 | 0 | 18-11-2025 |
| 2 | Programmatic and CTV are overlooked by app marketers, BidMatrix’s new UA expansion kit aims to fix that | 0 | 0 | 05-11-2025 |
| 3 | The CTV performance maturity gap | 0 | 0 | 28-10-2025 |
| 4 | Navigate the CTV shift with smarter strategy, sharper targeting and standout creatives | 0 | 0 | 10-04-2025 |
| 5 | Early bird ticket sale for Business of Apps London ends this week | 0 | 0 | 25-03-2026 |
| 6 | From AI, subscriptions, and onboarding to winning the attention game — the big ideas from Business of Apps London 2026 | 0 | 0 | 29-04-2026 |
| 7 | Build your network at Business of Apps London 2026 | 0 | 0 | 17-03-2026 |
| 8 | Diversification takes centre stage in app user acquisition | 0 | 0 | 02-03-2026 |
| 9 | The scaling trap: When bigger UA budgets can break performance | 0 | 0 | 22-06-2026 |
| 10 | Just one week until Business of Apps London | 0 | 0 | 16-04-2026 |
