From AI, subscriptions, and onboarding to winning the attention game — the big ideas from Business of Apps London 2026

Дата публикации: 29-04-2026 12:16:42

Business of Apps London 2026 is now officially a wrap… and what an event it was… Seriously, it was absolutely amazing. The audience speaks for itself. In the days leading up to the event, we registered over 1,100 senior app leaders, working across marketing, product, and monetisation. Thanks to everyone who registered, we were also able to plant 1,100+ trees via our Treeapp partnership. On the day, more than 900 convened in The Brewery for a day of learning and exchange. Over 73% of attendees represented apps, brands, and mobile games, of which 19.3% have 10M+ monthly active users (MAUs), 63% have 1M+ MAUs, and 83.3% have 100K+ MAUs. What’s more, 72.8% of attendees were either budget holders (49.6%) or budget influencers (23.2%). The top
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