The app market in 2026 has never had more opportunity. App commerce is exploding. Subscriptions and in-app payments are now the default business model. Apps are now always-on services powering banking, retail, streaming, fitness, and more. AI is accelerating everything. Build cycles are shorter. Personalisation is deeper. Small teams can now ship and iterate faster than ever. But growth hasn’t got easier. Acquisition is more expensive and harder to measure. Retention and churn are as tough to crack as five or ten years ago. CRM and lifecycle strategies are underdeveloped. AI is everywhere but real, usable examples are still rare. That’s exactly why Business of Apps London exists, to help you solve these challenges. And this year marks an important moment. For the first time, we’re bringing you
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