The advertising landscape is shifting fast, and Connected TV (CTV) is leading the charge. As audiences move away from traditional linear TV, marketers need to keep up with new channels, smarter targeting, and fresh creative approaches. Smadex has released the CTV Guide — an actionable resource designed to help brands and advertisers tap into the full potential of CTV. Whether you’re building brand awareness or focused on performance marketing, this guide gives you the tools to succeed. Here’s what’s inside: CTV, demystified: Confused by all the acronyms? Learn what sets CTV apart from OTT and traditional TV, and why this channel offers unique opportunities for both reach and performance. Winning strategies: Discover full-funnel CTV strategies to drive everything from upper-funnel awareness to lower-funnel conversions. The guide
The post Navigate the CTV shift with smarter strategy, sharper targeting and standout creatives appeared first on Business of Apps.
| # | Наименование новости | Тональность | Информативность | Дата публикации |
|---|---|---|---|---|
| 1 | The CTV performance maturity gap | 0 | 0 | 28-10-2025 |
| 2 | Smadex unveils unique CTV Pause Ads via OpenGlass partnership | 0 | 0 | 24-03-2026 |
| 3 | CTV is entering the performance era | 0 | 0 | 18-11-2025 |
| 4 | Programmatic and CTV are overlooked by app marketers, BidMatrix’s new UA expansion kit aims to fix that | 0 | 0 | 05-11-2025 |
| 5 | Smadex and Anzu bring performance and clickability to intrinsic in-game advertising | 0 | 0 | 05-02-2026 |
| 6 | The art of mobile media buying | 0 | 0 | 03-03-2025 |
| 7 | iGaming user acquisition costs surge as marketers seek new growth strategies | 0 | 0 | 13-10-2025 |
| 8 | Why smaller apps should rethink TV and connected TV for UA | 0 | 0 | 16-03-2026 |
| 9 | Top apps and brands are turning to browsers for new users | 0 | 0 | 10-07-2025 |
| 10 | Most marketers invest in walled gardens at a time when they should be diversifying | 0 | 0 | 03-09-2025 |
