Smadex, a leading AI-driven growth engine for mobile and CTV, has partnered with OpenGlass to provide mobile app and gaming advertisers with direct, programmatic access to highly sought-after CTV Pause Ad inventory. By leveraging OpenGlass technology, Smadex is transforming the pause screen from a static holding state into a high-impact and high-attention advertising opportunity. For mobile app and gaming developers, this non-intrusive format represents a unique and extended linger time — ideal to test QR code integration, enabling users to seamlessly bridge their engagement from the television screen to conversion on their mobile device. To elevate the user experience, these ads utilise Subtle Motion, such as flickering candlelight, drifting clouds, water ripples, or a call to action to create a premium, atmospheric presence that draws
The post Smadex unveils unique CTV Pause Ads via OpenGlass partnership appeared first on Business of Apps.
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