Top-spending apps now budget 20–40% to “open internet” channels

Дата публикации: 03-06-2026 05:52:59

Most mobile growth problems don’t come from missing channels. They come from broken acquisition systems. In 2026, many app teams are still trying to scale by pushing more budget into the same few platforms (Meta, Google, TikTok, Apple) even when performance has clearly plateaued. CPIs rise, ROAS becomes volatile, and optimisation turns into guesswork inside black-box algorithms. REPLUG’s latest guide explores how mobile app marketers are scaling beyond traditional channels through the “open internet,” which includes OEM advertising, DSPs, rewarded user acquisition, CTV, and independent ad networks. Crucially, this guide is not simply a list of “alternative channels to try.” And it’s not a promise that OEMs, DSPs, or rewarded UA are magic fixes. Instead, this guide will help you: Understand where your current UA system
The post Top-spending apps now budget 20–40% to “open internet” channels appeared first on Business of Apps.

Классификация: Пресс-релизы

Схожие новости

#	Наименование новости	Тональность	Информативность
1	The scaling trap: When bigger UA budgets can break performance	0	0
2	Your essential guide to ASO success in 2026 is here	0	0
3	Most marketers invest in walled gardens at a time when they should be diversifying	0	0
4	Most Meta campaigns fail due to bad targeting	0	0
5	Diversification takes centre stage in app user acquisition	0	0
6	Programmatic and CTV are overlooked by app marketers, BidMatrix’s new UA expansion kit aims to fix that	0	0
7	REPLUG becomes certified Moloco partner to strengthen programmatic app growth capabilities	0	0
8	Want to run better mobile marketing campaigns?	0	0
9	Mobile apps are missing 85% of their potential audience by ignoring web acquisition	0	0
10	Consumer spending on apps surpassed games for the first time in 2025	0	0

• Тональность 0
• Информативность 0
• www.businessofapps.com