Apps have supplanted games for total in-app consumer spend annually for the first time, with apps generating $84.1 billion and games $82.7 billion. The growth of in-app subscriptions across many categories over the past three years has come up against the stalling of game revenues during that same time period. Apps such as TikTok, Google One and ChatGPT top the charts for top grossing apps, with billions spent on them every year. App and game consumer spend 2016 to 2025 ($bn) Total consumer spend on apps and games was up 11.1 percent in 2025 to $166.8 billion according to our app revenues data, with about 70 percent of this spend coming from iOS. As the chart shows, it is less about game spend declining and
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