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79% of mobile app downloads come from top 1% of publishers

Дата публикации: 12-09-2022 08:45:46

The top 1% of app publishers generated 79% of downloads on the Apple App Store and Google Play during H1 2022 according to the latest data from Sensor Tower. An analysis of over 900k game and non-game app publishers found that 9,000 of them saw 72 billion installs globally across the two app stores.  The remaining publishers had 15 billion unique installs combined, which represents a market share of 21%. Meta and Google saw more than 1 billion downloads during the first half of the year, which is a 92% difference to the third-largest publisher.  Top game publishers included AppLovin, Embracer Group and SuperSonic Studios which collectively accumulated over 5 billion downloads, accounting for 22 percent of all top gaming publishers installs. The top 1,800
The post 79% of mobile app downloads come from top 1% of publishers appeared first on Business of Apps.

Классификация: Пресс-релизы

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