Health and fitness apps captured a larger share of the overall market in 2025, with several hardware manufacturers prioritising subscription services over hardware R&D and sales. According to the Health & Fitness App Report, about 25 percent of revenue generated by the health and fitness industry came from apps, a record-high share. Health and fitness revenues by type 2016 to 2025 ($bn) Health and fitness app revenues reached close to $6 billion in 2025, an increase of 17.7 percent on the previous year. This comes as total revenues for the industry grew just 2.8%, with hardware revenues stalling as customers hold onto connected devices for longer and increasingly purchase cheaper Chinese and Indian brands. This aligns with a strong year of growth for app revenues
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