Ads overtake subscriptions as the biggest revenue driver for video streaming apps

Дата публикации: 11-06-2026 15:26:10

Advertising revenues for the wider online video streaming market, which includes subscription video services, ad-supported streaming platforms, short-form video and social video, overtook subscription revenues as the lead revenue driver in 2025. Just over $140 billion was generated from ads on video streaming platforms, with the majority coming from free services such as YouTube, TikTok and Meta Reels. Meta revealed its Reels platform surpassed $50 billion revenue run rate late last year, and YouTube brought in over $40 billion in 2025 from ads alone. Video streaming revenue by type 2025 (%) Ads have also become a more prominent part of Netflix, Amazon Prime Video, and other subscription services. According to Netflix, a majority of new signups are for the ad-supported subscription tier in countries where
The post Ads overtake subscriptions as the biggest revenue driver for video streaming apps appeared first on Business of Apps.

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