Verve has released its In-app user privacy report 2025, a comprehensive study surveying 4,000 mobile users across the US and UK. The report examines evolving consumer attitudes toward data privacy, personalized advertising, and the value exchange between users and publishers. The research, conducted by Censuswide on behalf of Verve in August 2025, reveals a complex landscape where privacy concerns are intensifying even as consumers show greater willingness to share data under the right conditions. Key findings Growing acceptance of ad-supported models Three in four consumers now say they are more willing to watch ads in exchange for free content than they were two years ago, up from two in three in 2024. This shift reflects growing subscription fatigue and presents new opportunities for advertisers and
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| # | Наименование новости | Тональность | Информативность | Дата публикации |
|---|---|---|---|---|
| 1 | Users are concerned about privacy but still open to sharing demographic and contextual data | 0 | 0 | 08-09-2025 |
| 2 | A consented app user generates roughly 50% more ad revenue | 0 | 0 | 27-05-2026 |
| 3 | Consumer spending on apps surpassed games for the first time in 2025 | 0 | 0 | 05-02-2026 |
| 4 | 82% of marketers don’t feel confident in their attribution data | 0 | 0 | 01-10-2025 |
| 5 | Ads overtake subscriptions as the biggest revenue driver for video streaming apps | 0 | 0 | 11-06-2026 |
| 6 | Turning data into dollars [online event] | 0 | 0 | 07-08-2025 |
| 7 | Apps capture larger share of health and fitness market revenue in 2025 | 0 | 0 | 04-03-2026 |
| 8 | Most marketers invest in walled gardens at a time when they should be diversifying | 0 | 0 | 03-09-2025 |
| 9 | Inside App Growth Week 2025: How AI is reshaping app marketing strategy | 0 | 0 | 04-11-2025 |
| 10 | Top apps and brands are turning to browsers for new users | 0 | 0 | 10-07-2025 |
