Privacy regulations and user expectations have fundamentally changed the mobile advertising landscape, creating both challenges and opportunities for app publishers. In an online strategy session that took place on September 4th, Verve’s SVP & GM of Marketplace Aviran Edery joined forces with leading industry experts to untangle the intricacies of turning privacy regulations into a growth lever. Together with Singular’s CMO Stephanie Pilon, ID5’s VP of Product Davide Rosamilia, and GeoEdge’s Head of SDK Alex Yerukhimovich, Edery uncovered: What users actually want in exchange for their data in 2025 and beyond How users’ views on data privacy have changed in the last 12 months The next wave of privacy-safe measurement and monetization Tactical plays from top apps rethinking personalization and value exchange You can catch
The post Users are concerned about privacy but still open to sharing demographic and contextual data appeared first on Business of Apps.
| # | Наименование новости | Тональность | Информативность | Дата публикации |
|---|---|---|---|---|
| 1 | Turning data into dollars [online event] | 0 | 0 | 07-08-2025 |
| 2 | New data reveals shifting consumer attitudes toward app data sharing and advertising | 0 | 0 | 17-10-2025 |
| 3 | A consented app user generates roughly 50% more ad revenue | 0 | 0 | 27-05-2026 |
| 4 | CTV is entering the performance era | 0 | 0 | 18-11-2025 |
| 5 | Top apps and brands are turning to browsers for new users | 0 | 0 | 10-07-2025 |
| 6 | 82% of marketers don’t feel confident in their attribution data | 0 | 0 | 01-10-2025 |
| 7 | Diversification takes centre stage in app user acquisition | 0 | 0 | 02-03-2026 |
| 8 | Creepy AdTech, mediation wars, and not-so-super superapps | 0 | 0 | 30-10-2025 |
| 9 | First-party data is no longer enough, the real value is in the full user journey across app, web, and AI | 0 | 0 | 15-04-2026 |
| 10 | Programmatic and CTV are overlooked by app marketers, BidMatrix’s new UA expansion kit aims to fix that | 0 | 0 | 05-11-2025 |
