Branch has partnered with GlobalSurveyz to release its 2025 State of App Growth Report, surveying over 700 directors, VPs, and C-level app marketing leaders worldwide on the challenges reshaping mobile growth. The report reveals a crisis of confidence in measurement, with only 18% of marketers saying they trust their attribution data. Futhermore, in 2025 app marketers face higher acquisition costs, tighter privacy rules, and mounting pressure to deliver measurable ROI, all forcing them to rethink their approach to growth. Key findings include: Today’s challenges in acquiring new users and how leaders are tackling them Why only 18% of marketers feel confident in their attribution data How deep linking is driving acquisition, but can be better utilized for retention Anticipated barriers to adoption in AI Benchmarks
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