App revenue surpasses games for the first time in Q2 2025

Дата публикации: 01-09-2025 16:16:20

In-app purchase revenue from apps surpassed games for the first time in the second quarter of 2025, marking a major inflection point for the app economy. Apps on the Apple App Store and Google Play Store generated $20.9 billion revenue in the second quarter, $300 million more than games. Game revenue has been mostly flat since the first quarter of 2023, while app revenue has increased 65.8 percent in that same time period. App and game app store revenue 2016 to 2025 ($bn) In comparison to the mobile game economy, with game developers continuing to rely on the same monetization solutions offered pre-covid, the app economy has changed significantly with the rise of subscriptions, commerce and in-app solutions. Users have also become less fearful of
The post App revenue surpasses games for the first time in Q2 2025 appeared first on Business of Apps.

Классификация: Экономика

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