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TikTok reached $23 billion revenue in 2024, 42.8% increase on previous year

Дата публикации: 22-07-2025 13:48:56

TikTok’s revenue surged to $23 billion in 2024, captured in the latest edition of our TikTok App Report, making it the fourth largest social app by revenue behind Facebook, Instagram and YouTube. The majority of this revenue came from its advertising platform, which generated $17 billion in 2024. In-app purchases and commerce are the other two revenue pillars for TikTok, each generating over $2 billion for the app. TikTok revenue by type 2018 to 2024 ($mm) TikTok’s commerce division had another excellent year, selling over $30 billion in gross merchandize volume. This growth has come primarily from South-east Asia, where it has Indonesia’s Tokopedia to continue operating its ecommerce platform in the country. Even with the threat of a ban in the US and other
The post TikTok reached $23 billion revenue in 2024, 42.8% increase on previous year appeared first on Business of Apps.

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