The shopping app market has become one of the largest and most dynamic sectors in the mobile economy, spanning everything from global marketplaces to niche, category-specific retailers and specialist services. Ever-improving search and recommendation systems have made it possible to find and purchase almost any product in seconds. In 2024, shopping apps facilitated more than $4 trillion in global gross merchandise volume, reflecting the central role mobile now plays in global commerce. Increasingly, the entire purchasing journey, from product discovery to checkout, takes place within apps, driven by greater consumer confidence and smoother mobile payment experiences. In developing and emerging markets, ecommerce infrastructure and logistics are expanding rapidly, allowing app-based retail to reach new towns and cities. This growth, coupled with innovations in delivery, payments
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