It will come as no surprise to anyone when I say that the app industry is a very dynamic one, with things changing by the week or even day, and 2025 was no different with the developments it brought. In April, the Epic Games v. Apple ruling permanently barred Apple from forcing developers to use its in-app purchase system. The decision essentially blew open the App Store, paving the way for web-to-app purchase flows. A similar fate would befall Google just a few months later. While the Epic Games v. Google ruling rejected calls to break up Google or Android, it still forced the Mountain View giant to implement sweeping changes, including allowing third-party app stores and giving them access to the full catalogue of
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