App-to-web monetisation moves into the mainstream

Дата публикации: 16-02-2026 09:00:31

App marketplaces have long defined the commercial architecture of the mobile economy. Developers gained global distribution, integrated payments and trusted billing infrastructure. In exchange, they ceded control over the customer relationship and a share of revenue that can reach 15–30% per transaction. That trade-off is now under renewed scrutiny. Large subscription businesses such as Netflix and Spotify demonstrated early that app distribution does not require in-app monetisation. By steering users toward web-based payments, they preserved margin and maintained direct ownership of billing relationships. What was once a strategy reserved for scaled app businesses is increasingly accessible to a broader set of companies. Regulatory and legal developments in multiple jurisdictions have begun to reshape the framework governing app stores. Policy changes and court rulings, such as
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Классификация: Пресс-релизы

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