Mobile apps are missing 85% of their potential audience by ignoring web acquisition

Дата публикации: 26-06-2025 15:57:29

Mobile app developers are leaving significant revenue on the table by focusing exclusively on in-app acquisition channels, according to new research presented at a recent Business of Apps online event. Data from payment platform Paddle shows that users acquired through web funnels have only a 15% overlap with those acquired on mobile platforms, indicating that 85% of a potential web audience remains completely untapped by mobile-only strategies. The findings, shared by Lucas Lovell, VP of Product at Paddle, come as legal changes following the Epic Games v. Apple case have opened new possibilities for iOS apps operating in the United States to bypass Apple’s traditional 30% commission by directing users to web-based payment systems. Major apps already capitalizing on web acquisition Several high-profile companies have
The post Mobile apps are missing 85% of their potential audience by ignoring web acquisition appeared first on Business of Apps.

Классификация: Пресс-релизы

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