web2wave, the platform that helps mobile apps create web-based quiz funnels to convert visitors into paying subscribers before they download, has integrated with payment orchestration platform Primer to address one of the mobile app industry’s most persistent pain points: payment failures. The integration connects web2wave’s quiz-to-subscription funnels with Primer’s network of over 100 payment processors, creating an automated fallback system that routes payments through backup processors when primary ones fail. If Stripe goes down, Braintree automatically takes over. If that fails, Adyen steps in. The timing isn’t coincidental. As more mobile apps shift critical flows like onboarding and payments to web-based funnels, payment reliability has become a make-or-break factor for revenue. When a payment processor fails during the crucial moment between quiz completion and subscription
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