While most apps focus on building their product and acquiring users, payment friction is quietly sabotaging their success. New research from Primer reveals that nearly half of growing app businesses rely on a single payment processor, leaving them vulnerable to account suspensions, frozen funds, and service outages that can halt operations overnight. Primer’s comprehensive study of 150 high-growth companies found that 29% have experienced account suspensions, 34% have faced payment downtime, and many are bleeding revenue through failed transactions and inflated processing fees. To address these challenges, Primer has released “Built to Scale. Blocked by Payments”, a new guide that transforms payment infrastructure from a blindspot into a strategic advantage. The report provides actionable insights on diversifying payment providers, optimizing conversion rates, and building resilient
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