App Store Optimization remains one of the most consistent drivers of organic growth in mobile. Yet as the app economy matures, the mechanics behind visibility and conversion inside the stores continue to evolve. Both the Apple App Store and Google Play operate on increasingly complex ranking and discovery systems. Changes in search behaviour, store merchandising, and metadata interpretation mean that ASO is no longer a static discipline. Teams must continually refine how they approach keywords, creative assets, and listing performance. Against this backdrop, Gummicube has launched a new series of live webinars designed to unpack the fundamentals and emerging trends shaping App Store Optimization today. The sessions are aimed at developers, marketers, and product teams looking to strengthen their app store presence. Drawing on more
The post Where is App Store Optimization heading in 2026? [webinar series] appeared first on Business of Apps.
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