Gummicube has published a new downloadable guide designed to help app developers and marketers improve performance across the Apple App Store and Google Play, as competition for discovery continues to intensify. The guide, titled ASO 101: Boost rankings and conversions, sets out the fundamentals of App Store Optimisation (ASO) and frames it as an increasingly essential lever for growth in a market now home to more than five million apps. With organic visibility under pressure, apps left unoptimised risk losing both rankings and installs over time. Gummicube cites industry data suggesting that more than 65% of app downloads are driven by search, positioning keyword strategy and store listing relevance as central to acquisition. The guide is intended to provide a practical starting point for teams
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