OWA AI, a US-based app marketing company, has launched an app growth operating system for iOS subscription apps. The platform runs AI agents across four connected layers, built from frameworks refined across real client engagements over three years. The platform addresses a familiar tension in app marketing. Agency engagements produce results but the expertise rarely transfers when the relationship ends. General-purpose AI tools have added speed but lack the context of a specific app’s market position and competitive landscape. Intelligence platforms provide data, though translating that data into prioritized action still falls on the team. And the tools covering organic, paid, creative, and competitive signals were never designed to inform each other, leaving the person running them as the connective tissue between everything. What these
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