For years, performance marketing in mobile has been concentrated within a small group of platforms. Meta, Google, and more recently TikTok have delivered scale, targeting precision, and operational simplicity. That concentration is now being reassessed. Rising CPIs, signal degradation, and limited transparency are increasing volatility across major platforms. As measurement frameworks evolve and privacy constraints tighten, reliance on a narrow channel mix carries greater performance risk. For growth teams under pressure to maintain efficiency, diversification is shifting from tactical experiment to structural priority. Against this backdrop, Zoomd has partnered with Business of Apps to publish App user acquisition beyond Meta, Google, and TikTok, a white paper examining how teams can expand their acquisition footprint without abandoning established performance channels. The report does not advocate replacing
The post Diversification takes centre stage in app user acquisition appeared first on Business of Apps.
| # | Наименование новости | Тональность | Информативность | Дата публикации |
|---|---|---|---|---|
| 1 | Most marketers invest in walled gardens at a time when they should be diversifying | 0 | 0 | 03-09-2025 |
| 2 | Top-spending apps now budget 20–40% to “open internet” channels | 0 | 0 | 03-06-2026 |
| 3 | Programmatic and CTV are overlooked by app marketers, BidMatrix’s new UA expansion kit aims to fix that | 0 | 0 | 05-11-2025 |
| 4 | AVOW’s new OEM playbook opens new growth paths for fintech marketers | 0 | 0 | 09-04-2025 |
| 5 | CTV is entering the performance era | 0 | 0 | 18-11-2025 |
| 6 | First-party data is no longer enough, the real value is in the full user journey across app, web, and AI | 0 | 0 | 15-04-2026 |
| 7 | The CTV performance maturity gap | 0 | 0 | 28-10-2025 |
| 8 | Users are concerned about privacy but still open to sharing demographic and contextual data | 0 | 0 | 08-09-2025 |
| 9 | Inside the key themes driving app growth at Business of Apps London 2026 | 0 | 0 | 10-03-2026 |
| 10 | The scaling trap: When bigger UA budgets can break performance | 0 | 0 | 22-06-2026 |
