The first wave of Connected TV (CTV) advertising was built on a seductive promise: simplicity. Platforms emerged to make buying TV ads feel as frictionless as launching a paid social campaign. It worked. Budgets unlocked. New advertisers entered the ecosystem. But for serious performance marketers, that simplicity now exposes a ceiling – a maturity gap that entry-level tools were never designed to bridge. The shift happens when CTV graduates from test budget to core channel. Marketers stop asking if it works and start asking how: How does it integrate with mobile? What halo effects does it drive? How do we scale it with the same rigor as display? From simplicity to sophistication Every new advertising channel starts with accessibility – but real growth only arrives
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| # | Наименование новости | Тональность | Информативность | дата |
|---|---|---|---|---|
| 1 | CTV is entering the performance era | 0 | 0 | 18-11-2025 |
| 2 | Navigate the CTV shift with smarter strategy, sharper targeting and standout creatives | 0 | 0 | 10-04-2025 |
| 3 | Programmatic and CTV are overlooked by app marketers, BidMatrix’s new UA expansion kit aims to fix that | 0 | 0 | 05-11-2025 |
| 4 | Why smaller apps should rethink TV and connected TV for UA | 0 | 0 | 16-03-2026 |
| 5 | Smadex unveils unique CTV Pause Ads via OpenGlass partnership | 0 | 0 | 24-03-2026 |
| 6 | The scaling trap: When bigger UA budgets can break performance | 0 | 0 | 22-06-2026 |
| 7 | From ad network to scalable performance ecosystem, EVADAV announces a newly enhanced corporate structure | 0 | 0 | 04-03-2026 |
| 8 | Top apps and brands are turning to browsers for new users | 0 | 0 | 10-07-2025 |
| 9 | Diversification takes centre stage in app user acquisition | 0 | 0 | 02-03-2026 |
| 10 | Yango Ads debuts “Points of Growth”, a podcast unpacking what’s next in adtech | 0 | 0 | 30-05-2025 |
