Custom Product Pages (CPP) on the App Store and Custom Store Listings (CSL) on Google Play are now one of the most powerful levers for improving install conversion. The ASO Project’s latest guide dissects the ins and outs of CPPs and CSLs and show you how to implement them properly: from where CPP/CSL variants actually move the needle and how to structure your intent themes to how to map them to ads and organic traffic and how to operate dozens of variants without breaking your team. This isn’t the “CPP 101” treatment. This is a practitioner playbook — from teams already doing it. What’s inside When CPPs/CSLs should be built — not just when you can The “one intent → one CPP/CSL” operating rule How to
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| 7 | Agentic AI is coming for the app growth playbook [online event] | 0 | 0 | 09-04-2026 |
| 8 | Get ahead of app growth in 2026 at Business of Apps London | 0 | 0 | 07-01-2026 |
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