89% of enterprise leaders say AI-powered search improved their marketing performance in 2025. Most of them, however, are still figuring out how to measure it. For their latest report, AI search and discovery, Branch surveyed 300 enterprise marketing, growth, and digital leaders to understand how organisations are responding to AI-driven discovery — from ChatGPT and Perplexity to Google’s AI Overviews. The results point to a market moving quickly, but not always with full visibility into what is actually driving results. The report covers how optimisation strategies are evolving across industries, where measurement gaps are emerging between perceived and actual performance, and where teams are placing their bets for 2026 and beyond. The report also brings in perspectives from operators across the ecosystem, including MoEngage, M+C
The post 89% of marketers report AI search gains in 2025 but struggle to measure the impact accurately appeared first on Business of Apps.
| # | Наименование новости | Тональность | Информативность | Дата публикации |
|---|---|---|---|---|
| 1 | 82% of marketers don’t feel confident in their attribution data | 0 | 0 | 01-10-2025 |
| 2 | As app discovery expands to ChatGPT, AppTweak launches AI Visibility for Apps | 0 | 0 | 09-04-2026 |
| 3 | AI app revenues increase by 180% in 2025 to $18.5 billion | 0 | 0 | 13-04-2026 |
| 4 | Influencer marketing gains traction among AI apps | 0 | 0 | 11-03-2026 |
| 5 | The power of ChatGPT comes to ASO with APPlyzer Chat | 0 | 0 | 26-06-2025 |
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| 10 | New growth platform now connects what app marketing tools cannot | 0 | 0 | 17-06-2026 |
