Few would accuse us of exaggerating if we said 2025 was a monumental year for the app economy. After a period of miserly purse-clutching due to political and economic uncertainty and the post-Covid wind-down, everyone had high hopes for 2025, and the year certainly did not disappoint. 2025 continued the trend of steady if unglamorous growth already set by 2024. UA spend reached $78 billion globally, representing a 13% year-over-year increase, as reported by AppsFlyer. Total global spend reached $109 billion, with $31 billion going towards remarketing initiatives. While these numbers indicate a healthy economy, it was 2025’s headlines that really solidify its reputation as “a monumental year”. April saw the Epic Games v. Apple verdict, blowing open the Apple App Store by allowing D2C
The post How Business of Apps covered the app economy in 2025 appeared first on Business of Apps.
| # | Наименование новости | Тональность | Информативность | Дата публикации |
|---|---|---|---|---|
| 1 | App market trends 2026: The year ahead according to experts | 0 | 0 | 13-01-2026 |
| 2 | App revenue surpasses games for the first time in Q2 2025 | 0 | 0 | 01-09-2025 |
| 3 | Consumer spending on apps surpassed games for the first time in 2025 | 0 | 0 | 05-02-2026 |
| 4 | How to capture millions in newly unlocked revenue [online event] | 0 | 0 | 19-06-2025 |
| 5 | Gamelight achieves top global rankings in the latest AppsFlyer Performance Index | 0 | 0 | 10-12-2025 |
| 6 | Apps capture larger share of health and fitness market revenue in 2025 | 0 | 0 | 04-03-2026 |
| 7 | AI app revenues increase by 180% in 2025 to $18.5 billion | 0 | 0 | 13-04-2026 |
| 8 | Music streaming price rises and subscriber growth push revenues above $60 billion in 2025 | 0 | 0 | 30-04-2026 |
| 9 | Want to run better mobile marketing campaigns? | 0 | 0 | 12-03-2025 |
| 10 | New data reveals shifting consumer attitudes toward app data sharing and advertising | 0 | 0 | 17-10-2025 |
