As we enter 2025, the mobile marketing landscape remains a hot topic of discussion. Bold claims like “hypercasual games are dead” and “user acquisition is obsolete” continue to circulate alongside the intensifying competition between gaming and non-gaming apps for user attention and brand visibility. But what does the data actually say? SocialPeta’s latest in-depth whitepaper, The ultimate guide for running better mobile marketing campaigns, unpacks key marketing trends from 2024, analyzing the shifts that shaped the mobile gaming and non-gaming industries. The report reveals surprising insights, including: ✔️ The casual game genre still leads in advertiser and creative share, but RPGs have emerged as the most competitive genre in marketing. ✔️ iOS creatives are declining in the mobile gaming sector, yet their presence is increasing
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| # | Наименование новости | Тональность | Информативность | Дата публикации |
|---|---|---|---|---|
| 1 | Gamelight achieves top global rankings in the latest AppsFlyer Performance Index | 0 | 0 | 10-12-2025 |
| 2 | Consumer spending on apps surpassed games for the first time in 2025 | 0 | 0 | 05-02-2026 |
| 3 | Your essential guide to ASO success in 2026 is here | 0 | 0 | 07-01-2026 |
| 4 | Most marketers invest in walled gardens at a time when they should be diversifying | 0 | 0 | 03-09-2025 |
| 5 | Inside App Growth Week 2025: How AI is reshaping app marketing strategy | 0 | 0 | 04-11-2025 |
| 6 | App revenue surpasses games for the first time in Q2 2025 | 0 | 0 | 01-09-2025 |
| 7 | How Business of Apps covered the app economy in 2025 | 0 | 0 | 18-12-2025 |
| 8 | Top-spending apps now budget 20–40% to “open internet” channels | 0 | 0 | 03-06-2026 |
| 9 | 82% of marketers don’t feel confident in their attribution data | 0 | 0 | 01-10-2025 |
| 10 | The art of mobile media buying | 0 | 0 | 03-03-2025 |
