The productivity app sector covers a wide spectrum of apps, all built for the purpose of helping users get tasks done more efficiently. In some cases, such as email, word processing or spreadsheets, we couldn’t imagine how we would perform a task without these tools, whereas newer apps like to-do lists, password management and AI present new ways to reduce time spent sorting and managing documents. In the case of VPNs, antivirus software and authenticators, productivity software also blends into the security and privacy market. Being able to browse the web without falling victim to scams or viruses is important, especially in the workplace setting where loss of data could result in heavy costs. In this market map, we have covered all of the key
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