BIGO Ads has once again passed the compliance certification of the IAB Tech Lab Open Measurement SDK (OM SDK), making it one of the programmatic advertising platforms worldwide to maintain this certification for five consecutive years (2020–2025). As a dedicated industry standard leader, BIGO Ads is committed to building a transparent advertising ecosystem that is visible, measurable, and verifiable, providing a stronger, more efficient, and trustworthy foundation for collaboration between advertisers and developers across the globe. OM SDK certification: The global industry’s unified standard and consensus Developed by IAB Tech Lab, the OM SDK enables consistent collection of key metrics—such as ad viewability, impression measurement, exposure duration, and user interaction—via the Open Measurement Interface Definition (OMID) across mobile and web environments. With native support for
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| # | Наименование новости | Тональность | Информативность | Дата публикации |
|---|---|---|---|---|
| 1 | Programmatic and CTV are overlooked by app marketers, BidMatrix’s new UA expansion kit aims to fix that | 0 | 0 | 05-11-2025 |
| 2 | Yango Ads debuts “Points of Growth”, a podcast unpacking what’s next in adtech | 0 | 0 | 30-05-2025 |
| 3 | Kadam wraps up 2025 with retargeting breakthroughs and industry awards | 0 | 0 | 18-12-2025 |
| 4 | The scaling trap: When bigger UA budgets can break performance | 0 | 0 | 22-06-2026 |
| 5 | The CTV performance maturity gap | 0 | 0 | 28-10-2025 |
| 6 | New data reveals shifting consumer attitudes toward app data sharing and advertising | 0 | 0 | 17-10-2025 |
| 7 | Smadex unveils unique CTV Pause Ads via OpenGlass partnership | 0 | 0 | 24-03-2026 |
| 8 | iGaming user acquisition costs surge as marketers seek new growth strategies | 0 | 0 | 13-10-2025 |
| 9 | Gamelight achieves top global rankings in the latest AppsFlyer Performance Index | 0 | 0 | 10-12-2025 |
| 10 | AVOW secures award from HONOR for mobile OEM advertising success | 0 | 0 | 31-10-2025 |
