EVADAV Traffic Group, a global performance marketing company founded in 2007, has announced a newly enhanced corporate structure to further improve the company’s brand positioning and operational scalability in media buying, traffic monetization, and mobile growth. The company, which was founded as an ad network, has expanded to become a multi-division performance ecosystem. As a matter of fact, the company’s structural update establishes several business units within the company, which now function as divisions within the entire spectrum of the traffic lifecycle. From ad network to performance ecoosystem With the increasing complexity of the performance marketing landscape, the company has moved from the traditional ad network business to a diversified group structure. The current structure includes: PERFORMANCE AGENCY is a media buying project with local
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