Every major shift in mobile, from the rise of performance marketing, the death of the IDFA, the explosion of subscription monetization, has played out in the hallways, sessions, and late-night conversations at MAU Vegas. This May, the industry faces another pivotal moment as teams adapt to rapidly changing technologies, evolving user expectations, and new approaches to growth. MAU Vegas 2026, taking place May 19–21 at MGM Grand in Las Vegas, is where the people shaping the future of mobile will come together. More than 2,500 growth marketers, product leads, founders, engineers, and executives are expected to descend on Las Vegas for three days of sessions, peer-driven roundtables, and the kind of candid, off-the-record conversations that don’t happen on LinkedIn. Ninety-five percent of MAU attendees influence
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