The connection between mobile gaming and drinking alcohol may not be obvious, but now a new study shows that 45% of mobile gamers say they consume alcohol at least once a week. Male (55%) and female (45%) gamers are drinking weekly, finds AdColony research. Almost all mobile gamers drink alcohol at home which may be attributed to lockdowns shutting down bars and pubs during the pandemic. Of those who drink at home, 97% do so where they live and 75% drink at a friend’s or relative’s house. There may also be a connection between alcohol drinkers and eating fast food with 32% of those who drink also eating fast food. These findings could signal an opportunity for marketers to reach out to their target audiences
The post Almost half of mobile gamers drink alcohol weekly appeared first on Business of Apps.
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