At the 2026 ANA Media Conference presented by A+E Global Media, Jonah Goodhart, co-founder and CEO of Mobian, outlined a fundamental shift in marketing: Brands no longer control how they show up. Goodhart argued that marketers must move beyond content and targeting — toward designing for context — to drive meaningful brand growth.
| # | Наименование новости | Тональность | Информативность | Дата публикации |
|---|---|---|---|---|
| 1 | Retail Media that Performs: Turning Shopper Signals into Media Outcomes | 0 | 0 | 16-06-2026 |
| 2 | An Agency CEO Calls for Marketers and Partners to Focus on Consumer Connection | 0 | 0 | 13-06-2026 |
| 3 | Artificial Intelligence Has Made the Audience Marketplace More Competitive | 0 | 0 | 15-06-2026 |
| 4 | Your Brand Is Every Single Touchpoint You Have with Your Consumers | 0 | 0 | 15-06-2026 |
| 5 | Shifting Procurement's View of Marketing From 'Cost Center' to 'Business Investment' | 0 | 0 | 16-06-2026 |
| 6 | B2B Marketers Reevaluate How They Engage Their Audiences | 0 | 0 | 15-06-2026 |
| 7 | Why Outcomes Measurement Is Becoming a Budget Imperative | 0 | 0 | 19-06-2026 |
| 8 | The Resilient Rise of the In-House Agency: 2026 State of In-Housing Report | 0 | 0 | 22-06-2026 |
| 9 | Building Efficient Reach: Solving the 'Glass Jar Problem' in TV and CTV | 0 | 0 | 15-06-2026 |
| 10 | How Prudential Finance Is Implementing AI While Maintaining Compliance | 0 | 0 | 18-06-2026 |
