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Retail Media that Performs: Turning Shopper Signals into Media Outcomes

Дата публикации: 16-06-2026 04:00:00

At the 2026 ANA Media Conference presented by A+E Global Media, leaders from Google and Kroger Precision Marketing explored how retail media is evolving into a core performance channel. The session showed how retail signals, cross-channel activation, and faster measurement are helping marketers drive accountability and growth.

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