Shifting Procurement's View of Marketing From 'Cost Center' to 'Business Investment'

Дата публикации: 16-06-2026 04:00:00

Google's David Kaul challenges procurement and finance leaders to stop treating marketing as a cost center and start measuring it as a growth engine. His framework — spanning AI maturity, time horizon, and capital allocation — could reshape how organizations evaluate marketing's return.

Классификация: Пресс-релизы

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