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B2B Marketers Reevaluate How They Engage Their Audiences

Дата публикации: 15-06-2026 04:00:00

B2B buyers are reshaping how they evaluate vendors, with 94 percent now using generative artificial intelligence during purchasing. Marketers may need to rethink content, segmentation, and messaging to stay visible and relevant.

Классификация: Пресс-релизы

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  • Источникwww.ana.net