Jeni’s Splendid Ice Creams is opening its first-ever Chattanooga shop with a grand opening celebration on Thursday, July 9 at 3917 St. Elmo Ave. – bringing Jeni’s signature lineup of "super premium, award-winning flavors" to St. Elmo. 

The new shop will be serving up all the beloved classics – like Brambleberry Crisp and Gooey Butter Cake – alongside the season’s latest drops, including Campfire S’mores, Strawberry Pretzel Pie, and the all new Hibiscus Chili Punch Sorbet. 

To celebrate the grand opening on, guests are invited to enjoy free scoops all night long (yes, you read that right) from 6–10 p.m.

Plus, the first 50 people in line will score some sweet (pun intended) Jeni’s swag.

Jeni’s will also be running a special giveaway on grand opening night, with lucky guests winning free ice cream for a year. That’s one free Jeni's signature per week, 52 in total. To enter the giveaway, guests will download the Jeni’s app to sign up for Jeni’s Splendid Rewards program and scan their rewards app during the grand opening event.