Просмотр новости
Найдите то, что Вас интересует
Спутники
РН
SpaceX
Роскосмос
NASA
СпутникиРНSpaceXРоскосмосNASAArtificial intelligence (AI) agents are reshaping how consumers discover and buy brands, with MediaLink research showing 50 percent of consumers have purchased a brand they never tried based solely on an AI recommendation. Mark Wagman's six-dimension Influence Measurement Model may signal that legacy click-based metrics are leaving marketers blind to the signals that actually drive purchase decisions.
Artificial intelligence (AI) agents are reshaping how consumers discover and buy brands, with MediaLink research showing 50 percent of consumers have purchased a brand they never tried based solely on an AI recommendation. Mark Wagman's six-dimension Influence Measurement Model may signal that legacy click-based metrics are leaving marketers blind to the signals that actually drive purchase decisions.
Access to this item is reserved for ANA members only.
Already have an account? The industry's best insights and resources await:
Use your business email address to create your free account; if you're a member through your company, we'll know.
Members can access their benefits as soon as they sign up and log in.
You can still create a free account to access the latest from our online publication, ANA Magazine, receive content and special event offers through our newsletters, get breaking industry updates, and so much more.
The content you're trying to see is available to:
Discover everything the ANA can do to help drive growth for your organization. Connect with our membership team.
| # | Наименование новости | Тональность | Информативность | Дата публикации |
|---|---|---|---|---|
| 1 | Agentic Advertising Is Here — But How Can AI Better Support Marketers? | 0 | 7.86 | 04-10-2026 |
| 2 | Эксперты назвали ИИ-агентов новой аудиторией брендов | 0 | 13.98 | 05-10-2026 |
| 3 | Wayfair Uses AI to Verify 75 Percent of Annual Marketing Spend for Incrementality | 0 | 7.18 | 05-10-2026 |
| 4 | AI Shopping Upends the Rules of Brand Leadership, Price Positioning & Competition, According to New Jellyfish Research | 0 | 8.47 | 01-10-2026 |
| 5 | As AI automates media work, Omnicom Media is rethinking the agency business model | 0 | 6.88 | 21-07-2026 |
| 6 | Marketers are getting AI search all wrong—and it’s hurting their bottom line | 0 | 11.04 | 29-09-2026 |
| 7 | AI Is Changing How Marketers Crunch the Numbers | 0 | 7.26 | 28-09-2026 |
| 8 | AI for Marketers Digest: Familiar Assumptions Are Shifting | 0 | 7.11 | 29-09-2026 |
| 9 | Dentsu: AI Becomes the Operating Layer: Why Intelligence Ownership Now Shapes Marketing's Future | 0 | 9.2 | 01-10-2026 |
| 10 | Your B2B Buyers Grew Up on TikTok — Your Marketing Didn't | 0 | 7.37 | 05-10-2026 |