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СпутникиРНSpaceXРоскосмосNASAWayfair's Head of Marketing Measurement and Ads Science, Jerry Chen, reveals how artificial intelligence (AI) and causal machine learning now verify 75 percent of the company's annual marketing spend for incrementality. Transfer learning and uplift modeling could reshape how marketers validate budgets and suppress wasted spend.
Wayfair's Head of Marketing Measurement and Ads Science, Jerry Chen, reveals how artificial intelligence (AI) and causal machine learning now verify 75 percent of the company's annual marketing spend for incrementality. Transfer learning and uplift modeling could reshape how marketers validate budgets and suppress wasted spend.
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| # | Наименование новости | Тональность | Информативность | Дата публикации |
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