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СпутникиРНSpaceXРоскосмосNASASixty-four percent of B2B buyers at the manager level and above are millennials or gen Z, and they are researching vendors on social platforms, review sites, and AI answer engines long before contacting sales. This generational shift may be rewriting the rules of B2B marketing — rewarding brands that build emotional memory structures over those that rely on spec sheets and sales calls.
Sixty-four percent of B2B buyers at the manager level and above are millennials or gen Z, and they are researching vendors on social platforms, review sites, and AI answer engines long before contacting sales. This generational shift may be rewriting the rules of B2B marketing — rewarding brands that build emotional memory structures over those that rely on spec sheets and sales calls.
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