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Agentic Advertising Is Here — But How Can AI Better Support Marketers?

Дата публикации: 04-10-2026 04:00:00

Marketers are under more pressure than ever to make every dollar work harder — and AI promises to help. But AI-driven media buying is only as effective as the quality of the data, signals, and media behind it. This session moves beyond the hype to explore how marketers can apply AI-driven tools today to improve targeting, measurement, and efficiency.

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