Marketers are under more pressure than ever to make every dollar work harder — and AI promises to help. But AI-driven media buying is only as effective as the quality of the data, signals, and media behind it. This session moves beyond the hype to explore how marketers can apply AI-driven tools today to improve targeting, measurement, and efficiency.
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| # | Наименование новости | Тональность | Информативность | Дата публикации |
|---|---|---|---|---|
| 1 | MediaLink: AI Agents Are Rewriting the Rules of Marketing Measurement and Influence | 0 | 10.12 | 05-10-2026 |
| 2 | AI for Marketers Digest: Familiar Assumptions Are Shifting | 0 | 7.11 | 29-09-2026 |
| 3 | AI's Impact: From Investment to Measurable Outcomes | 0 | 5.36 | 01-10-2026 |
| 4 | What Executives Really Think About AI, with Michele Evans | 0 | 7.06 | 01-10-2026 |
| 5 | Why Agencies Think They Shouldn’t Own Agentic AI Tools Or The Data Used To Build Them | 0 | 6.58 | 01-10-2026 |
| 6 | Instead Of AI Insights Replacing Ad Measurement, Think Of Attribution As Running Your AI | 0 | 8.06 | 01-10-2026 |
| 7 | AI Is Changing How Marketers Crunch the Numbers | 0 | 7.26 | 28-09-2026 |
| 8 | Kargo: Critical Thinking and Curiosity Outpace Technical Skills in AI-Era Marketing Roles | 0 | 14.59 | 01-10-2026 |
| 9 | From Buying Groups to Live Events: How Marketers Are Putting ABM Discipline into Practice | 0 | 15.49 | 01-10-2026 |