How Saatva Used Math to Settle the Brand Versus Performance Marketing Debate

Дата публикации: 18-06-2026 04:00:00

Saatva CMO Joe McCambley used a predictive R-squared model to connect TV impressions to branded search and market share growth. The framework could reshape how marketers justify upper-funnel spending to finance teams.

Классификация: Пресс-релизы

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