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СпутникиРНSpaceXРоскосмосNASAThe retailer said it is taking 'one step further' for shoppers
Marks & Spencer is launching a major change across one of its staple ranges in a bid to make a "real difference" for shoppers.
The high street retailer has announced it is launching a new Better with Beans campaign across its beans and pulses range. This campaign will aim to help shoppers understand the role that fibre plays in having a healthy diet, as M&S works alongside Bowel Cancer UK.
From today (July 8) the historic retailer will be launching its summer-long campaign, which will include a refreshed beans and pulses range starting from just 55p. Alongside this, the store said it will be bringing together expert advice and recipe inspiration to encourage shoppers to consume more fibre.
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M&S has launched the campaign to promote healthy eating, especially as high fibre diets are associated with a reduced risk of bowel cancer. It therefore said the campaign looks to make it easier for shoppers to incorporate high fibre items, such as beans and pulses, into their diet.
Grace Ricotti, Head of Nutrition at M&S Food said: "For more than 20 years, M&S Food has helped customers make healthier choices through our easy to spot Eat Well logo, and today we’re taking that one step further.
"Beans and pulses are naturally high in fibre, affordable, versatile and easy to add to everyday meals — but as a nation we still don’t eat enough of them. By transforming our range, sharing simple recipe inspiration and partnering with Bowel Cancer UK, we want to make it easier for customers to understand fibre and enjoy more of it, more often."
She added: "Even better, seven of the lines are in our Dropped & Locked lower prices range, ensuring M&S quality food at everyday low prices."
The campaign comes as two thirds of the UK population eat less than one portion of beans a week, according to Food Foundation Bean Facts.
Dr Claire Coughlan, Clinical Lead at Bowel Cancer UK, added: "Every 11 minutes, someone in the UK is diagnosed with bowel cancer. Eating enough fibre is one of the most important ways people can help reduce their risk, but most of us still aren’t getting enough.
"That’s why it’s fantastic to see M&S championing fibre and helping shine a spotlight on the everyday foods that can make a real difference. Small swaps can have a big impact, and we hope this campaign gives more people the inspiration to boost their fibre intake and take a positive step for their health."
As part of the new range, M&S shoppers will be able to find chickpeas, green lentils, butter beans and kidney beans in glass jars from 55p. Throughout July and August, customers will also see Better with Beans activities in stores and across M&S channels.
Anna Taylor, Executive Director of The Food Foundation, said: "We are delighted to see M&S launching their new and improved beans and pulses range, helping more people discover the health benefits of eating more beans. Beans are nutritional powerhouses, packed full of fibre, protein and essential micronutrients and, because they can be included in so many delicious recipes, they are one of the biggest growth opportunities in grocery today.
"M&S are signed up as pledgers as part of our Bang In Some Beans campaign which aims to double UK bean consumption by 2028, joining over 40 other food businesses. It’s great to see them promote the benefits of beans with Bowel Cancer UK. We hope this will inspire even more businesses to join the bean revolution."
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