Leading game publisher Mattel163 partnered with rewarded marketing platform Gamelight to drive exceptional growth for its popular mobile card games, UNO and Phase 10. Through its cutting-edge rewarded UA strategies, Gamelight successfully promoted these titles across key geographies, including the US, Japan, UK, Germany, and France, on both Android and iOS. This case study focuses on Phase 10’s impressive success with Gamelight. Mattel163’s objective was to scale efficiently in key regions while ensuring sustained profitability, long-term growth, and engaged players. The campaign and results Using its AI-driven rewarded UA platform, Gamelight leveraged deep user insights — including behavioral patterns, gaming history, and demographic data — to identify high-value users and drive exceptional campaign performance. Gamelight’s targeted approach resulted in significant ROAS growth across all regions,
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| # | Наименование новости | Тональность | Информативность | Дата публикации |
|---|---|---|---|---|
| 1 | Gamelight achieves top global rankings in the latest AppsFlyer Performance Index | 0 | 0 | 10-12-2025 |
| 2 | iGaming user acquisition costs surge as marketers seek new growth strategies | 0 | 0 | 13-10-2025 |
| 3 | MAU Vegas 2026 is happening next week | 0 | 0 | 14-05-2026 |
| 4 | Want to run better mobile marketing campaigns? | 0 | 0 | 12-03-2025 |
| 5 | MAU Vegas returns | 0 | 0 | 14-05-2026 |
| 6 | Most marketers invest in walled gardens at a time when they should be diversifying | 0 | 0 | 03-09-2025 |
| 7 | New growth platform now connects what app marketing tools cannot | 0 | 0 | 17-06-2026 |
| 8 | The scaling trap: When bigger UA budgets can break performance | 0 | 0 | 22-06-2026 |
| 9 | A consented app user generates roughly 50% more ad revenue | 0 | 0 | 27-05-2026 |
| 10 | Community mobile games are favoured and 46% of revenues come from in-game ads | 0 | 0 | 22-04-2022 |
