Leading app growth agency Yodel Mobile by NP Digital has announced the Cherie Blair Foundation for Women as the latest partner in its pro-bono charity app marketing initiative. The partnership aims to enhance HerVenture, the Foundation’s free, award-winning mobile learning app designed to support women entrepreneurs. Yodel Mobile will provide comprehensive App Store Optimisation (ASO) support, at no cost to HerVenture, to boost HerVenture’s visibility and conversion in the Nigerian app store, a key growth market for the app. Developed by the Cherie Blair Foundation for Women, HerVenture offers personalised, bite-sized business training on topics like launching a business, managing finances and eCommerce as well as access to a network of peers and local events, creating a strong community of female founders. Their innovative approach
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